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FAQ - Search Engine Optimization Questions

What is SEO?

Search engine optimization (SEO) is a set of techniques to improve the visibility of a website in organic search results for search query (Keywords/key-phrases). SEO will help you to get maximum traffic from search engines. Thus, SEO is one of the most efficient strategies for getting maximum benefit from your online presence.

What are Crawlers? How do they work?

Crawlers are also often referred to as spiders or robots. Crawlers are very active, and often account for a great deal of the visitors to websites all over the internet.

The Google crawler, known as Googlebot, is particularly active, and will often visit a website several times a day, checking for updates or new information. Google has three distinct parts:

  • Googlebot, a web crawler that finds and fetches web pages.
  • The indexer that sorts every word on every page and stores the resulting index of words in a huge database.
  • The query processor, which compares your search query to the index and recommends the documents that it considers most relevant.

What is "Organic Seo" or "Natural Seo"?

Organic SEO means improving visibility of your website in organic (non-paid) search results for some set of relevant key-phrases.

Ethical SEO (White Hat Seo) Vs Black Hat SEO

White hat seo is where you obey the search engine rules and do not use manipulative methods which would be against their TOS.
A technique used to manipulate the search engines is known as black hat SEO. Black hat is where you disobey any rules which will be productive to your temporary search engine success.

What is Black Hat Seo?

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. For example so called spamdexing, link farms, doorway sites and so on.

Why is my site not showing up in Search Engines?

Common Reasons Why Your Site Is Not Showing Up in the Search Results

  • The home page has nothing but a Flash splash screen with some fancy animation.
  • More Pictures Than Words A Web 2.0 Website Without Traditional Web Content and Navigation
  • Your site is not linked to by any other site
  • Black Hat Penalties / Duplicate Content
  • Lack of Promotion and Lack of Patience

What is Keyword Research in SEO?

Keyword research is one of the most important, valuable, and high return activities in the SEO.
Keyword research is a strategic exercise that enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return, then optimize your site accordingly.

Do I need an XML sitemap?

Depending on your site you may or may not need one.

What is linkbait?

There are at least two common definitions of linkbait (or link bait). One negative and one positive.
The negative one says that it’s luring people to link to you for a reason they normally wouldn’t.
The positive one explains that linkbait is a highly linkable masterfully crafted peace of content people not only like but also recommend to others by linking.

Why should I outsource my SEO?

SEO Outsourcing allows you and the rest of your team to continue with the essential aspects of running your business. We offer quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. Our dedicated team of SEO Professionals ensures Top 10 search engine rankings and quality traffic for your website.

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